How we can add value to Brand Owners

We have over 50 decades of combined FMCG, Pharmacy sales, marketing and category development expertise.

Some of our achievements to date:

FMCG categories - We built from ground up, two sizable international business in the laundry category. This includes a multination player and a startup.

FOCUS CATEGORIES: HOUSEHOLD, SKINCARE, HAND & BODY WASH, PETCARE, VITAMINS

Organic foods - Expertise in the fickle and fragmented organic sector. Took numerous brands from local to national presence.

Food Service - Local and global experience in managing the complex Food Service channel across Frozen & Chilled categories

Plant based foods retailer - Launched numerous local and international plant based brands into major grocery and foodservice channel

Private Equity Funding - We have a track record in funding and JV across family and mid market companies.

What We Do

  • Commercial Strategy formulation

    We work with you to develop your brand route to market strategy.

    Not only do we set the strategy but we have the resources to execute the plan via our existing route to market & operational know how.

    It start with a strategic roadmap with clear timelines and achievement.

    We set and manage key accountabilities and KPI's.

  • Advertising and Marketing

    We guide you on the best brand equity building strategy.

    If you require ATL or BTL marketing plan and media buying we have the expertise.

    We manage all aspects from simple instore POS to national TVC.

  • Route to Market Model & Management

    We give your brand the best possible expertise and relationships to succeed. We are a commercially driven business and make decisions based on facts not emotion.

    Having the right financial models in place to ensure that the commercial success of your business is sustainable.

  • Supply Chain Optimization

    Having a purpose built warehouse to do large volume direct to DC and aldo unique flexibility to do direct to store delivery.

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Please get in contact if you require any more information