Who is Route To Market
As a leading consumer goods distribution business in Australia, we specialise in connecting top-tier local and international brands with retail, wholesale, and foodservice channels nationwide. With a strong national footprint, advanced logistics capabilities, and deep market insight, we deliver tailored solutions that drive growth for both our partners and customers.
Our portfolio spans a diverse range of categories—including food & beverage, health & wellness, household, and personal care—meeting the evolving needs of Australian consumers. Committed to operational excellence and long-term partnerships, we pride ourselves on our ability to scale brands, streamline supply chains, and foster innovation in the fast-moving consumer goods (FMCG) landscape.
If you are a brand owner
Why Choose a Route to Market Partner?
For brand owners, selecting the right route to market is critical to achieving sustainable growth and maximizing market penetration. A strong route to market partner offers more than just distribution—they provide expertise, connections, and strategic support tailored to your brand’s unique needs.
Key benefits include:
- Leverage existing relationships with key retailers, pharmacies, and independent stores to get your products on shelves faster and in the right locations.
- Gain insights into category trends, consumer behaviour, and competitive dynamics to inform product positioning and promotional strategies.
- Ensure timely, reliable delivery with streamlined logistics that reduce costs and improve shelf availability.
- Benefit from dedicated teams focused on activating your brand in-store, running effective campaigns, and driving consumer engagement.
- Quickly adapt to market changes, scale distribution across channels, and enter new markets with minimal risk and investment.
Choosing the right route to market partner turns your brand vision into commercial success by bridging the gap between product innovation and consumer demand.
CATEGORIES WE REPRESENT
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LEADING BRANDS
We proudly represent a portfolio of leading FMCG brands, delivering strategic growth and market presence across the IGA and Pharmacy channels throughout Australia.With deep category expertise, strong relationships with independent retailers, banner groups, and pharmacy networks, we ensure our brand partners are positioned for long-term success in these highly competitive and evolving retail environments.
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LAUNDRY PODS
We are the exclusive sales and marketing partner for ECOLUX Laundry Pods—an innovative, eco-conscious laundry solution designed for today’s sustainability-focused consumer.
From strategy to shelf, we manage the end-to-end commercial execution of the ECOLUX brand across all channels. This includes developing tailored go-to-market plans, driving brand awareness, executing in-store activations, and building strong retail partnerships.
With a focus on performance, convenience, and environmental responsibility, ECOLUX is redefining the laundry category—and we are proud to lead its growth across Australia’s retail landscape.
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MEDICAL DEVICES
We proudly represent MEDIAUS, a leading brand in health and well-being, and have been instrumental in carving out their route-to-market strategy across key retail channels in Australia.
With over two decades of brand heritage, MEDIAUS blends tradition with innovation to create practical, high-quality solutions that support everyday health. Through a collaborative and data-driven approach, we’ve positioned MEDIAUS for sustainable growth by unlocking access to independent supermarkets (including IGA), pharmacy networks, and other key retail partners.
Our focus remains on driving executional excellence, expanding reach, and delivering value to both retailers and consumers—ensuring MEDIAUS continues to thrive in a competitive and fast-evolving FMCG landscape.
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VITAMINS
We are a market leader in the distribution of both branded and private label vitamins—trusted by retailers nationwide to deliver quality, innovation, and performance in the health and wellness category.
With deep expertise in regulatory compliance, consumer trends, and category strategy, we offer end-to-end solutions that span sourcing, brand management, and tailored retail programs. Whether it's premium branded offerings or cost-effective private label alternatives, we help our partners meet growing consumer demand while driving category growth and profitability.
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MEDICAL
We represent a portfolio of high-quality medical devices, delivering trusted solutions across retail, pharmacy, and healthcare channels.
With a focus on innovation, compliance, and reliability, we partner with leading manufacturers to bring clinically backed, user-friendly devices to market. From health monitoring tools to everyday wellness aids, our range supports the growing demand for at-home and professional medical solutions.
Backed by strategic sales, marketing, and distribution expertise, we ensure our medical device partners achieve strong market access, regulatory alignment, and sustained commercial success.
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